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New Adwords Interface - Hype, Help, or Hindrance?
The Redesigned AdWords Interface: Is it Worth Using?
Google lately floated a new interface for their AdWords advertising program. In view of the fact that they the design, which presents a bit of a learning curve for existing advertisers, you will have to determine if and when to start using it. This article will explain the advantages of using the new interface, helping you to make a more informed decision.
Here are just some of the advantages of using the new AdWords interface:
1. View Your Account Statistics More Easily
In the old model of the AdWords interface you might simply view keywords within one adgroup at a time. Now with the new interface you can view all adgroups or keywords together, even acrossmultiple campaigns. This allows you to see a more comprehensive image in terms of profitable and negatively performing keywords.
2. Quickly View Your Top Performing and Highest Traffic Keywords
By viewing all adgroups, keywords or placements assembled together as explained above, you can simply sort and look for those that yield the highest conversions, get the maximum clicks or impressions, and identify any ones that need to be optimized or removed to enhance your overall ROI. This was something that might only be done in the AdWords Editor until now.
3. See It, Edit It (In-line Editing)
With the new AdWords interface, you can now, "See it, edit it", as Google places it. Instead of having to click on an edit button and go through one or two more screens to make your edits as in the old interface, all editing can now be done on your present screen, saving you plenty of time and making AdWords management much easier.
4. Access Vital Info and Reports More Efficiently
With the new AdWords interface you can access vital info and view various performance metrics very swiftly. In the old interface you would have to make a report and wait for it to complete processing. Now with only one click you view vital info like exact search phrases for your keywords or an analysis of your costs vs. Conversions in an easy line graph.
5. Discoverand Add New Keywords & Negatives Easily
When processing the search terms report for broad match keywords, the results can be included fast into your present campaigns and adgroups with one click. This suggests that you can simply discover and add new ideas for more keywords and even negatives.
6. Customize the Interface to Fit Your Specific preferences
Let's face it, everybody examines things a bit differently. Luckily, the new interface provides more control over how your AdWords info and statistics are formatted. Not only can you add and remove columns, which you might do somewhat in the old interface, you can now alter the order of your columns putting the ones you decide to be most applicable where ever you want them.
7. Refine Your Results with Quick Filtering
The new interface also gives a quick, powerful filtering feature permitting you to simply laser in on the information that fits into your ROI factors. With this element, you can zoom in fast on your most profitable or under-performing keywords, permitting you to take action on them with simplicity.
I myself was a bit disinclined to change to Google's new AdWords interface being I had used the oldone for over 5 years and was very used to its features. However, after making the transfer and finding these strong and time-saving benefits, I could never return to the old interface. The only downside I have discovered so far is that it is pretty slow at points when scrolling thru many rows of account data. Maybe, Google will address this issue in future updates.
Click here for more information on the Adwords Interface and software for Adwords
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About the Author
Geoffrey Hall likes to write about all aspects of xbox games and repair: http://http://getmyxboxfixednow.com/

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